Delivering integrated marketing solutions that engage your target audience, inspire action and deliver ROI.
Our methodology operates using the best-in-class, business-building approach of Objectives - Goals - Strategies - Measures [OGSM], learned and applied by the Fortune 500.
Using our deep understanding of the PR and communications industry and analytics, we will determine the messaging and key benefits that will increase the probability of users becoming qualified leads – and users – for your business. We will execute this approach via a comprehensive strategy focused on competitive positioning, brand awareness, market presence, original content, organic and paid promotion, customer experience optimization, and performance analysis to target prime prospects and near- to mid-term potential users. Through our exclusive network of executive leaders, KCOMM will introduce clients to prospective partners and influencers on a monthly basis to help elevate and grow their business.
Quantitative success criteria will be assigned to gauge how well our programs are working and driving incremental growth. Examples include increased traffic to relevant and appropriate blogs/websites/landing pages and content designed to increase user engagement that converts to qualified leads and product demos for your sales team to close. We will then identify key indicators driving success to fine tune strategy and tactics.
“In markets around the world, our PR exposure has tripled in the last year.”
- Larry Armstrong Chairman, Ware Malcomb
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